Get them talking and they’ll buy!

PEOPLE buy from people they like. And people like people who take an interest in what they think. Here’s a story that was a huge ‘AH-HA!’ moment for me… Some years ago, a major US University was doing a study on human relations. They put some 20 students on a plane from New York to...

‘¿Traspaso?’ tell them to stuff it!

A GREAT deal of caca de toro is spoken about our infamous ‘Traspaso’ system here in Spain. Now I’m not an abogado (lawyer), so everything hereafter contained, notwithstanding anything to the contrary (yes, even I can sound like one!) should be taken with a pinch of sal. Furthermore, if you act on...

How to double your restaurant business in 12 months

FIRST ask yourself this: who is the very best client you can have? Is it: a) The client who spends the most or b) The client who comes back regularly? Okay, I know it’s a no-brainer, but 99 per cent of restaurants don’t capitalise on the fact that the client who comes back regularly does so for a...

Think before jumping into deep end of small business

HOW many great ideas – like the dish washer who thought a machine to do the task would be magnificent – do you have in a day? Then there was the person who created the umbrella after getting soaked in the rain. At times in day-to-day lives a situation arises that brings about a business idea....